Our Featured Mentors
Jason Reed
President & CEO | Reed’s Fuel & Trucking
Jason Reed is the President and CEO of Reed’s Fuel & Trucking, a fourth-generation, family-owned logistics operation based in Eugene, Oregon. With deep roots stretching back to 1940, Jason brings a lifetime of hands-on experience to the trucking industry, overseeing a 40-truck fleet that runs 24/7 to service high-demand sawmill operations throughout the Northwest.
Raised in the business from a young age, Jason has worked every role in the company—from washing trucks and wrenching in the shop to dispatching, driving, and now leading. Today, he manages one of Oregon’s most efficient chip-hauling fleets, specializing in the transport of wood residuals such as bark, sawdust, and woodchips. His leadership philosophy is built on operational discipline, financial foresight, and an unwavering commitment to customer service.
Jason emphasizes the fundamentals—knowing your numbers, building business partnerships, and staying grounded through hands-on leadership. He’s a dedicated mentor for owner operators, new fleet owners, and CDL drivers looking to scale their operations responsibly. Under his direction, Reed’s Fuel & Trucking continues to thrive through smart reinvestment, technology adoption, and a team-first approach that puts drivers and customers at the center.
Get In Touch
Website: https://www.reedsfuel.com/
LinkedIn: https://www.linkedin.com/in/jason-reed-0472a9b4/