For many owner-operators, marketing feels like something only large companies can afford. In this episode of Miles and Mentors: A Trucking Podcast, Webster Jorgensen explains how small carriers can stand out quickly with a few smart moves. Drawing on more than fifteen years of experience, including his time as Director of Digital Marketing at Shamrock Trading, Webster shares how understanding market trends and keeping marketing simple can drive real results.
He talks about how freight demand cycles affect every campaign and why it is important to know when the market is tight or loose before judging ad performance. Webster walks through the first steps every new carrier should take, including claiming a Google Business Profile, creating a basic website, and asking customers for honest reviews. He explains why these basics already place a new trucking company ahead of much of the competition.
The discussion covers how to choose a company name that can be found easily online and how to use simple SEO and local networking to build trust. Webster also discusses how community involvement and partnerships can strengthen both reputation and search visibility.
Later in the episode, Webster shares insights on growth and how carriers can use tools like CRM systems and email outreach when they expand. He ends with a clear checklist that helps owner-operators look more professional, attract better customers, and prepare for long-term success in the trucking business.
