Anthony Villanueva shares his journey and hard-earned lessons from nearly two decades in the freight and logistics industry, moving from the mortgage world into trucking when the housing market collapsed in 2006. He talks about how Kansas City has grown into a bustling logistics hub and how relationships and mentorship have played a huge role in his career. Anthony explains that success in logistics often comes from focusing on a few industries where you have passion and deep knowledge instead of trying to be everything to everyone. Persistence and the ability to adjust quickly are key, especially for owner operators starting out or growing into fleets of five, twenty-five or more. He says communication is essential, especially when things go wrong, because going silent can ruin relationships before they start. Anthony highlights the importance of setting clear goals and mapping out how to grow, understanding that the first few trucks are the toughest part to scale because of the huge jump in insurance, fuel and compliance costs. Throughout the episode, Anthony stresses the value of networking and how connections can often open doors that you never see coming. He also sees technology as a necessary tool for modern trucking businesses, helping automate tasks and improve communication, even if the industry can be slow to adapt. Anthony believes that more connected systems for tracking and visibility would be a game changer, especially for drivers and fleets navigating challenges like fraud and outdated communication tools. While he says the current market is unpredictable, he remains optimistic that it will turn around and that the relationships and technology you build today will be what keeps you successful when things pick up again. His practical advice and reflections make this a must-listen for anyone wanting to build a resilient, smart trucking business that can weather the ups and downs of the road.
