From Driver's Seat to C-Suite | Colby Varley | Ep 21

In this episode of Miles and Mentors, Colby Varley, vice president and principal at Advanced Transportation Services, shares his journey from being a driver to leading a successful logistics company. With 14 years of experience in the industry, Colby provides insight into building a sustainable career in transportation, the importance of networking, and the challenges of managing perishable freight.

Colby’s exposure to logistics began early, growing up around his father’s career in produce sales. Fascinated by the process of moving goods across the country, he pursued an agricultural business degree at Fresno State before stepping into the transportation sector. His career started in an asset-based company specializing in less-than-truckload refrigerated freight, providing him with a fast-paced, high-stakes introduction to logistics. He later transitioned to over-the-road operations, working his way through various roles in dispatch, operations, and sales before reaching his current leadership position.

His deep industry experience has given him a firsthand understanding of the importance of relationships in logistics. He emphasizes that networking is crucial, as many shippers and carriers operate within tight-knit industry circles. Building trust with customers and carriers has been a key factor in his success, allowing him to grow his business through referrals and strong partnerships. He encourages those entering the industry to embrace networking early, attend industry events, and prioritize building long-term connections.

Colby also discusses the complexities of refrigerated freight and the steps his company takes to ensure quality and sustainability in fresh produce transportation. Proper temperature control, equipment maintenance, and strict loading protocols are critical for preserving product integrity. He highlights the importance of continuous learning, noting that even in leadership roles, there are always new challenges to solve and efficiencies to improve.

For those looking to start or grow in logistics, Colby advises taking a measured, strategic approach. He stresses the value of patience, starting small, and gradually expanding rather than scaling too quickly. Understanding risk, making data-driven decisions, and surrounding yourself with experienced mentors are essential to long-term success.

For more from Colby Varley, connect with him on LinkedIn or visit Advanced Transportation Services at advancedtransportationservices.com. Tune in to Miles and Mentors for more insights from leaders shaping the future of logistics.

If you’re starting a trucking business or growing your fleet and need expert guidance, reach out to us today—our industry expert partners can help you make the right decisions for long-term success.