Elevating the Experience for the Modern Driver | Jeff Swenson | Ep 15

In this episode of Miles and Mentors, Jeff Swensen, the founder of Line Haul Station, discusses his mission to modernize truck stops and terminals by creating a network of high-quality facilities designed for efficiency, comfort, and long-term industry benefits. With a background in real estate development, Jeff saw the outdated conditions of truck stops and driver lounges firsthand, which inspired him to develop a new model that improves driver experience, fleet operations, and overall logistics efficiency.

Jeff’s journey into logistics began when he was asked to help reposition real estate assets for a trucking company. Walking into one of their driver lounges for the first time, he was struck by how outdated and unwelcoming the environment was. Recognizing the impact this had on driver morale, he spearheaded a renovation project that significantly improved the facility. The overwhelmingly positive response from drivers sparked a bigger idea—why not create a nationwide network of modernized trucking hubs?

Line Haul Station is designed to be more than just a truck stop. The concept combines secure parking, high-quality amenities, and infrastructure designed to support fleet efficiency. Each facility will feature services such as truck maintenance, fuel stations, a truck wash, and a state-of-the-art driver lounge complete with workout areas, restaurants, and entertainment spaces. The goal is to create a membership-based, shared-space terminal network that fleets and independent drivers can rely on for consistent, high-quality facilities.

Beyond driver amenities, Jeff sees the Line Haul Station model as a solution for industry-wide challenges, including the truck parking crisis, driver retention issues, and inefficiencies in freight movement. By strategically placing these hubs across key freight lanes, the network will enable relay trucking, allowing drivers to swap trailers at designated points and return home more frequently. This model increases truck utilization, reduces costs for fleets, and improves driver work-life balance.

The project has gained strong interest from major trucking companies, private fleets, and shippers, with many recognizing the potential to improve operational efficiency. Jeff’s vision extends beyond infrastructure—he sees it as a way to restore pride in trucking, improve driver well-being, and create a more sustainable future for the industry.

For companies looking to optimize operations or drivers seeking a better experience on the road, Line Haul Station aims to be a game-changer.

If you’re starting a trucking business or growing your fleet and need expert guidance, reach out to us today—our industry expert partners can help you make the right decisions for long-term success.