Cutting Costs Without Cutting Corners with Todd Koca | Ep 44

Todd Koca, founder and CEO of CrownSource, joins the show to share insights from his 35-year journey in transportation, supply chain, and procurement. With a strong foundation in both public and private sectors, Todd built CrownSource to help fleets of all sizes access enterprise-level purchasing power and improve cost control. He opens the conversation by highlighting the inefficiencies he saw while managing spend across large fleets and how that inspired the launch of CrownSource. Todd explains how the company is redefining procurement in trucking by offering transparent pricing, flexible purchasing models, and tech-driven tools that allow carriers to make smarter buying decisions across fuel, tires, maintenance, and more.

Throughout the episode, Todd emphasizes the real-world impact of cost-per-mile savings and how even small efficiencies can drastically improve a fleet’s bottom line. He discusses how CrownSource partners with fleets, owner-operators, and brokers by listening to their unique needs and tailoring solutions that go beyond generic discounts. Drawing from his corporate experience and entrepreneurial mindset, Todd reflects on how creating value comes from solving problems with clarity, not just throwing technology or flashy features at them.

The conversation shifts toward the importance of relationships, trust, and execution. Todd talks about how transparency and fairness are central to how CrownSource operates. He believes the most successful partnerships are built on communication and consistency, and he advises newer fleet owners to align themselves with vendors who are invested in their long-term success, not just short-term transactions. He also touches on how mentorship shaped his early career and now drives his commitment to helping others navigate the complex trucking landscape with confidence.

Todd closes by encouraging listeners to look beyond price tags and understand total cost of ownership, whether they’re purchasing parts, services, or fuel. He urges fleet owners to think like operators and operators to think like business owners. His advice is to simplify decision-making by surrounding yourself with trusted advisors, focusing on data-backed strategies, and staying curious and adaptive in an industry that is rapidly evolving.