Navigating Logistics with Hunter Woodfin | Ep 029

In this episode of Miles and Mentors, the guest is Hunter Woodfin, a seasoned logistics professional and co-host of The Logistics Lounge. Hunter shares his journey into the industry, which started with a shift from mechanical engineering to logistics during college. He discusses how a curiosity for freight and supply chain dynamics led him to pursue a career in logistics, beginning with his first job in Nashville. Over the years, Hunter has gained extensive experience in drayage, brokerage, LTL (less-than-truckload) operations, and international shipping. His career has taken him across different facets of the industry, including working for asset-based carriers and third-party logistics providers.

Hunter describes how he initially fell in love with the fast-paced nature of logistics, likening it to a video game where problem-solving and quick decision-making are constant. He highlights the importance of understanding the trucking side of the business, sharing an anecdote about being thrown into real-world trucking challenges—such as dealing with breakdowns in extreme conditions. His firsthand exposure to the operational side of trucking has shaped his perspective on the disconnect that sometimes exists between brokers, carriers, and shippers. He emphasizes that brokers should develop a deeper understanding of trucking operations to serve their customers and carriers better.

The conversation shifts to his current role at PKT Logistics, where he specializes in refrigerated LTL and consolidation, primarily working with beverage distributors handling high-value shipments such as wine. He explains the importance of temperature-controlled shipping, particularly for products like wine and pharmaceuticals, where slight fluctuations in temperature can result in substantial financial losses. He breaks down the logistics of consolidating LTL shipments and the careful planning required to maintain the integrity of sensitive cargo. The discussion also covers the financial risks associated with refrigerated transport, emphasizing the necessity of proper insurance coverage and compliance with regulations, particularly in alcohol transportation.

Hunter also reflects on the role of mentorship in his career, describing how his first major customer became an invaluable mentor who taught him about the nuances of the industry. He stresses that mentorship can come from various sources, including customers, colleagues, and industry veterans. The logistics community, particularly platforms like LinkedIn, has played a crucial role in expanding his network and providing opportunities for learning. He encourages industry professionals, especially those new to the field, to engage in networking and seek guidance from experienced professionals.

The episode also touches on strategies for navigating market fluctuations, rising costs, and industry shifts. Hunter advises logistics professionals to stay informed about trends, focus on specialized niches, and build long-term relationships to ensure a steady flow of business throughout the year. He underscores the importance of adaptability and having a strategic approach to freight procurement, rather than taking a short-term, reactionary approach.

The discussion concludes with a look at The Logistics Lounge, the podcast Hunter co-hosts, which serves as a platform for professionals across the logistics spectrum to share experiences and insights. He highlights how the show has fostered connections between industry experts and created opportunities for business collaboration. He encourages listeners to engage with the logistics community, embrace continuous learning, and maintain resilience in the face of challenges.

The episode provides a wealth of knowledge for logistics professionals, owner-operators, and anyone interested in understanding the intricacies of freight brokerage, trucking, and supply chain management. Hunter’s experiences and insights offer a real-world perspective on the industry, emphasizing the importance of hands-on experience, mentorship, and strategic planning for long-term success.